The 80s were all about materialism and brand-names were big. Here’s a list of some memorable names everybody wanted to be seen with.
Technology Brands
IBM
Tandy (Radio Shack)
Apple
Memorex
BASF
Sony
Bass
Phillips
VHS
BetaMax
Atari
Sega
Nintendo
Commodore
Coleco
Fashion Brands / Designers
Ralph Lauren
Polo
Levi Strauss
Lee
Silver Fox
Converse
United Colours of Benneton
Osh Kosh B’Gosh
Jacqueline Smith
Tommy Hilfiger
Gloria Vanderbilt
Liz Claiborne
Nike
Adidas
Reebok
Puma
John Galliano
Donna Karan (The Body collection)
Jean-Paul Gaude
Katharine Hamnett
Nolan Miller (Dynasty Collection)
Alaia, Zaran and Claire McCardell
DKNY
Robert Lee Morris (Artwear)
Prada
Jane Robinson
Galanos
Oscar de la Renta
Adolfo
Bill Blass
Vivienne Westwood (Mini- Crini, Harris Tweed, Pirates)
Fashion Mags Blitz, The Face, I-D, Arena
Nick Logan
Kim Bowan
Iain R. Webb
Gianni Versace
Thierry Mugler
Giorgio Armani
Issey Miyake
Pleats Please
Stevie Stewart / David Holah (Bodymap)
Christian Lacroix
Eric Bergere
Karl Lagerfeld
Michael Bush
Dennis Tompkins
Isabel Marant
Dexter Wong
Balmain
Sade (menswear)
Helmut Newton
Halston
Arthur Elgort
Herb Ritts
Joseph Ettedgui (Joseph)
Joseph Tricot
Sheridan Barnett
Alistair Blair
Monty Don
Claude Montana
Yohji Yamamoto
Azzedine Alaia
Ray Petri
Bambi Breakstone (Miami Vice)
Yves Saint Laurent
David and Elizabeth Emmannuel (Princess Diana’s wedding gown)
Laura Ashley
Catherine Walker
Victor Edelstein
Bruce Oldfield
Reika Kawakubo
Manolo Blahnik
Paul Smith
Rifat Ozbek
Hugo Boss
Jasper Conran
Michael Kors
Romeo Gigli
Jean Muir
Zandra Rhodes
Stephanie Kelian
Toy Brands
Kenner
Hasbro
Playskool
Fisher Price
Crayola
Mattel
Ideal
Coleco
Beauty Products
Bonne Bell
Cover Girl
Elizabeth Arden
Este Lauder
L’Oreal
Maybelline
Revlon
Rimmel
Food Brands
ConAgra
Heinz
Campbell’s
Kraft
Betty Crocker
Duncan Hines
Cadbury
Schwepp’s
PepsiCo
Coca Cola
Fresca
Fanta
Kellogg’s
Keebler
M&M’s Mars
Hershey
Fererra-Pan
Cars
Chevrolet
Fiat
Ford
Volkswagon
General Motors
Hyundai
Datsun
Nissan
Film Producers
Warner Brothers
Walt Disney Corporation
Pixar
Amblin Entertainment
United Artists
Metro Goldwyn Mayer
TimeWarner
HBO
Book Publishers
Random House
Dell, Dell Yearling
Penguin, Penguin Puffin, Penguin Viking
Scholastic
Dorling Kindersley
Harper, Harper Prism