If you grew up in the 80s you very likely spent most, if not all, of your breakfasts with a bowl of cereal and certainly your Saturday mornings in front of a TV somewhere with a sugary bowl of goodness. Maybe you even got a glass of juice and some toast as part of “a complete and balanced breakfast.” Either way, breakfast cereals and all their jingles, jangles, prizes and characters hold an honoured place in the 80s collective memory.
Cereal wouldn’t have sold so well in the 80s without all those awesome mascots that started decades earlier and were given a sugary ‘power-up’ in the late 70s. Mascots didn’t just make kids grovel to steal all of Lucky’s lucky charms or masochistically scarf Trix in front of the Trix Rabbit. They also made boxes of pure sugar seem somehow less awful to Denise Austin-worshipping mothers who plunked down the cash for that stuff. The fibre craze of late was a big deal in the 80s too; though ad execs then didn’t tote the healthy heart effects of the stuff. No, they unapologetically sold cereal laxatives. I’ve included a lot of the ‘boring’ cereals your parents might have tried to choke down in the all-American pursuit of regularity.
#’s
Nabisco 100% Bran
Mascot: none
Tagline:
A
Almond Delight
Mascot: none
Tagline:
Alpen (UK)
Mascot:
Tagline:
Alpen ad w/ Lenny Henry courtesy atariman1988
Apple Cinnamon Cheerios
Mascot: none
Tagline:
Alpha-bits
Mascot: Loveable Truly, AlphaBits Wizard, Alpha, Alfie the Wonderdog
Tagline: They’re A-B-C delicious!
Alpha Bits courtesy classiccommercial
Apple Jacks
Mascots: Crayon Kids
Tagline: “A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks”
B
Batman Cereal
Mascot: Batman
Tagline:
Batman Cereal courtesy UltimateBatChannel
Booberry
Mascot: Boo Berry Ghost
Tagline:
BooBerry advert courtesy TheReviewSpot
Breakfast with Barbie
Mascot: Barbie
Tagline:
Breakfast with Barbie courtesy The Food & Drink Channel
Bill ‘n Ted’s Excellent Cereal
Mascot: Bill ‘n Ted
Tagline: “A Most Awesome Breakfast Adventure.”
Bozo’s Little O’s
Mascot:
Tagline:
Barbara’s Bakery Shredded Oats
Barbara’s Bakery Shredded Spoonfuls
Mascot: none
Tagline:
Body Buddies
Mascot:
Tagline:
Buc Wheats
Mascot:
Tagline: “Feelin’ Like a Million Bucks”
C
Clusters
Mascot:
Tagline:
C.W. Post
Mascot:
Tagline:
California Raisins
Mascot: The California Raisins
Tagline: “I heard it through the grapevine”
C-3POs
Mascot: C-3PO and R2D2
Tagline: “a crunchy new Force at breakfast.”
C3PO’s courtesy PhakeNam
Cabbage Patch Kids Cereal
Mascot: Cabbage Patch Kids
Tagline:
Circus Fun
Mascot: clown
Tagline:
Count Chocula
Mascot: Count Chocula
Tagline: I want to eat your cereal!
Cocoa Puffs
Mascot: Sonny the Cuckoo Bird
Tagline: I’m cuckoo for Cocoa Puffs!
Cocoa Puffs courtesy TimKangaroo
Cinnamon Toast Crunch
Cinnamon Grahams (UK)
Mascot: Chef Wendall, Baker Quello, Baker Bob
Tagline: “I’m feeling like Cinnamon Toast Crunch”
Cocoa Pebbles
Mascot: Fred Flinstone and Barney Rubble
Tagline:
Cocoa Pebbles courtesy mycommercials
Cheerios
Mascot: The Peanuts Gang
Tagline: “The Big G stands for Goodness” “Toasted Whole-grain oat cereal”
Cheerios courtesy gripjohnny
Cheerios to Go
Mascot:
Tagline:
Cocoa Wheats
Mascot: Coco Wheats Bear
Tagline:
CoCo Wheats
Mascot: Pepper and Perry
Tagline:
CoCo Wheats courtesy ScribasDotCom
Cream of Wheat
Mascot: The Cream of Wheat Chef
Tagline:
Cocoa Krispies
Mascort: Snap! Crackle! Pop!
Tagline: “Everybody loves my Cocoa Krispies”
Choco Krispis (MEX)
Mascot: Melvin the Elephant
Choco Krispies (SPN, GER, AUS, SWZ)
Mascot: Coco the Monkey
Tagline: “We’d rather have a bowl of Choco Krispies!”
Coco Pops (UK)
Mascot: Mr. Jinks, Sooty, Coco the Monkey
Tagline: “Nothing tops Kellogg’s Coco Pops!” “Coco Pops make milk go choc!” “And that’s part of the Coco Pops Promise!” “Coco Pops- what goes on in that bowl?” “Ever thought of Coco Pops after school?”
Choco Pops (FRN)
Mascot: Coco the Monkey
Cocoa Krispies courtesy gripjohnny
Captain Crunch
Mascot: The Cap’n
Tagline: “Cap ‘n Crunch stays crunchy even in milk” “It contains corn for punch and oats for crunch, sweetened just right”
Cap ‘n Crunch courtesy ReliveRetroNetwork
Cap’n Crunch Crunchberries
Mascot: Crunch Berry Beast
Tagline:
Cap’n Crunch Peanut Butter Crunch
Mascot: Smedley
Tagline
Cap ‘n Crunch courtesy M2J
Cap ‘n Crunch Choco Crunch
Mascot: Chockle the Blob
Tagline:
Cap’n Crunch Christmas Crunch
Mascot: Santa Cap’n
Tagline:
Cookie Crisp
Cookie Crisp Chocolate Chip
Vanilla Wafer Cookie Crisp
Oatmeal Cookie Crisp
Peanut Butter Cookie Crisp
Mascot: Cookie Jarvis, Cookie Crook and Officer Crumb, Chip the Dog, Chip the Wolf
Tagline: “Coo-oooooooookie Crisp!” “It looks like chocolate chip cookies. Tastes like ’em too. But it’s a breakfast cereal!” “You can’t have cookies for breakfast, but you can have Cookie Crisp!” “If you like cookies, you’ll love Cookie Crisp!” “Can’t have cookies for breakfast”
Cookie Crisp courtesy Libmanmusic
Chocapic (EUR)
Mascot: Pico
Tagline:
Crispy Critters
Mascot: Crispy, Linus the Lionhearted
Tagline “It’s indubitably delicious”
Crispy Critters courtesy tvrewind
Corn Pops, Sugar Corn Pops, Sugar Pops, Pops, Sweet Nuts
Mascot: Poppy Porcupine
Tagline: “Gotta get…POPS!” “Poppin in my head”
Miel Pops (Honey Pops) (FRN)
Mascot:
Tagline:
Corn Pops (UK)
Mascot:
Tagline: “You can’t stop a corn popper popping more corn.”
Chocos (IND)
Mascot: Coco Monkey
Tagline:
Chocos (GER)
Mascot: Chocos Bear
Tagline:
Chocolate Donutz
Mascot:
Tagline:
Donutz courtesy PhakeNam
Cracker Jack Cereal
Mascot: Sailor Jack
Tagline:
Croonchy Stars
Mascot: The Swedish Chef
Tagline: “Cinnamonnamony”
D
Dunkin Donuts Glazed Style Cereal
Dunkin Donuts Chocolate Cereal
Mascot: Fred the Baker
Tagline: “Crunchy little donuts with a great big taste.”
Dinky Donuts
Mascot: Mr. Dinky
Tagline:
Dinky Donuts courtesy Michael Harper
Dinersaurs
Mascot: Tyrannosaurus Rex, Pterodactyl, Stegosaurus, Brontosaurus
Tagline:
Diamond Shreddies (UK)
Shreddies (CAN)
Mascot: Tom & Jerry, Hunger
Tagline: “Keep hunger locked up til lunch” “Good-good whole wheat Shreddies”
Donkey Kong Cereal
Mascot: Donkey Kong
Tagline: “Barrels of Fun for breakfast.” “The sweet crunchy corn taste will drive you ape.”
Donkey Kong, Jr Cereal
Mascot: Donkey Kong, Jr
Tagline:
E
E. T. Cereal
Mascot: E.T. the Extraterrestrial
Tagline:
E.T. Cereal courtesy justking81
F
Fruity Pebbles
Mascot: Fred Flinstone and Barney Rubble
Tagline: “They’re Yabba-Dabba Delicious”
Fruit Islands
Mascot: King Ayummayumma, Hee Hee
Tagline: “A Yumma mumma!”
Fruit Islands courtesy xcornmuffinx
Fruit Brute
Mascot: Fruit Brute Werewolf
Tagline: “Fruit Brute, with the howling good taste of frooooot!”
Fruity Yummy Mummy
Mascot: Yummy Mummy
Tagline: “Fruity Yummy Mummy makes your tummy feel yummy.”
Froot Loops
Mascot: Toucan Sam
Tagline: Follow my nose, it always knows!
Froot Loops courtesy ilovetvcommercials80
Frankenberry
Mascot: Franken Berry
Tagline:
Monster Cereals courtesy SaturdayMorningFever
Freakies
Space Surfing Freakies
Mascot: Boss Moss, Grumble, Cowmumble, Gargle, Hamhose, Snorkledorf
Tagline: “We are the Freakies, oh we are the Freakies. And this is our Freakies tree. We never miss a meal cause we love our cereal.
Frosted Flakes
Mascot: Tony Tiger
Tagline: “They’re Grrrrreat!” “They’re gonna taste great!” “Bring out the tiger in you!” “The taste adults have grown to love.” “Hey Tony”
G
G.I. Joe Action Stars
Mascot: G.I. joe
Tagline:
G.I. Joe Cereal courtesy Mark Manley
Grape Nuts
Mascot: none
Tagline:
Golden Grahams
Mascot:
Tagline: “Oh, those Golden Grahams, crispy Golden Grahams. Graham cracker taste in cereal.The taste is such a treat. Oh, those Golden Grahams, golden honey, just a touch with grahams’ golden wheat. Try those Golden Grahams and have a Golden day.”
Golden Grahams courtesy KidsVideoLibrary
Ghostbusters Cereal
Mascot: Slimer
Tagline:
Ghostbusters II Cereal
Mascot: Ghost
Tagline:
Gremlins
Mascot: Gizmo
Tagline:
Gremlins courtesy chernobl
General Mills Powdered Donuts
Chocolate Donuts
Mascot: Axelrod, Singing Donuts
Tagline: “Do-Licious”
General Mills Benefit
Mascot:
Tagline:
General Mills Fiber One
Mascot: none
Tagline: “No. 1 in fiber, no. 1 in taste.”
General Mills Bran Muffin Crisp
Mascot:
Tagline:
General Mills Strawberry Shortcake Cereal
Mascot: Strawberry Shortcake
Tagline: “It’s berry delicious”
Stawberry Shortcake Cereal courtesy MrClassicAds1980s
General Mills Blueberry Muffin
Mascot: Blueberry Muffin
Tagline:
General Mills Orange Blossom Cereal
Mascot: Orange Blossom
Tagline:
General Mills Oatmeal Crisp
Oatmeal Crisp Triple Berry
Oatmeal Crisp Apple Cinnamon
Oatmeal Raisin Crisp
Oatmeal Crisp with Almonds
Mascot:
Tagline: “Look Ma, I’m eating my oatmeal!”
General Mills Rocky Road Cereal
Mascot: Chocolate puff, vanilla puff, chocolate-covered marshmallow band members.
Tagline:
General Mills S’Mores Crunch
S’Mores Grahams
Mascot: The S’morcerer
Tagline: “Can I have s’more?” “It’s S’mores fun for breakfast.”
General Mills Country Corn Flakes
Mascot: Country Corn Flakes Scarecrow
Tagline:
General Mills Wheat Stax
Mascot:
Tagline:
General Mills Country Corn Bran
Mascot: Corn character
Tagline:
General Mills Crispy Wheats ‘n Raisins
Mascot:
Tagline: “The sog stops here!”
General Mills Crazy Cow Chocolate
Crazy Cow Stawberry
Mascot: Crazy Cow
Tagline: “8 Vitamins and Iron- is that crazy?”
H
Honeycomb
Mascot: Honeycomb Kid
Tagline: “honeycomb’s big, yeah yeah yeah. It’s not small, no no no. Honeycomb’s got a big bite taste. Big, big crunch for a big big bite. Honeycomb’s a big big bite!”
Honeycomb courtesy aylbert
Honey Flavoured Crispix (UK)
Mascot:
Tagline:
Honey Bunches of Oats
Mascot: none
Tagline: “It’s What’s for Breakfast.”
Honey Graham Oh’s, Oh’s!, Oh!s
Crunchy Graham Oh’s
Honey Nut Oh’s
Honey Nut Clusters, Clusters
Mascot:
Tagline:
Honeynut Cheerios
Mascot: BuzzBee
Tagline: “It’s a honey of an O, it’s Honey-Nut Cheerios!”
HoneyNut Cheerios courtesy MrClassicAds1980s
Honey Nut Clusters
Mascot: Robo-squirrel
Tagline:
I
Ice Cream Cones cereal
Ice Cream Cones Cereal Chocolate Chip
Mascot: Ice Cream Jones Peddlar
Tagline: “My name’s Ice Cream Jones, with a cereal called Ice Cream Cones. A crunchy new cereal for breakfast, with the great taste of ice cream cones!”
J
K
King Vitamin
Mascot: King Vitamin , Sir Laffitup, Sir Cravenleigh, Blue Baron, Not-So-Bright Knight
Tagline: “Have breakfast with the King.”
Kaboom
Mascot: “Kaboom” Clown
Tagline:
Kellogg’s Common Sense
Mascot:
Tagline:
Kellogg’s OJ’s
Mascot: Joe, the OJs Orange Rancher
Tagline:
OJ’s courtesy retrontario
Kellogg’s Raisin Bran
Low-Sodium Raisin Bran
Nutri-Grain Raisin Bran
Mascot Sunny the Sun
Tagline: “Two scoops of raisins in every box” “2 Scoops of raisins in Kellogg’s Raisin Bran”
Kellogg’s Graham Crackos
Mascot: none
Tagline:
Kix
Mascot: none
Tagline: “Kid-tested, mother approved.” “Kids love Kix for what Kix has got, Moms love Kix for what Kix has not.”
Kellogg’s Pro Grain Cereal
Mascot:
Tagline: “Pro-grain helps you feel like a pro.”
Kellogg’s Fruitful Bran
Mascot:
Tagline:
Kellogg’s Just Right
Mascot:
Tagline:
Kellogg’s K O
Mascot:
Tagline:
Kellogg’s Heartwise
Fibrewise
Mascot: none
Tagline:
Kellogg’s Product 19
Mascot: none
Tagline:
Kellogg’s Banana Frosted Flakes
Mascot:
Tagline:
Kellogg’s Crunchy Nut Corn Flakes (UK, IRE)
Mascot:
Tagline:
Kellogg’s Honey & Nut Corn Flakes
Mascot: Honey Nut Crow
Tagline:
Honey & Nut Corn Flakes courtesy eyeh8nbc
Kellogg’s Rice ‘n Bran
Mascot:
Tagline:
Kellogg’s Nutrific
Mascot:
Tagline:
Kellogg’s Corn Flakes
Mascot: Cornelius “Corny” Rooster
Tagline: “Wake up, up, up to Kellogg’s Cornflakes!”
Kellogg’s S.W. Graham
S.W. Graham Brown Sugar Cinnamon
Mascot:
Tagline: “The family cereal that’s wholesome and then some”
Krunchios
Mascot:
Tagline:
Kellogg’s Crispix
Mascot: none
Tagline: “Crispy rice on one side, crunchy corn on the other.” “Crispix is crispy-times-two” “You’ll flip for the taste.”
Crispix courtesy jennydacat
Kellogg’s Cracklin Oat Bran
Mascot: none
Tagline:
Kellogg’s Country Morning Cereal
Mascot:
Tagline:
Kellogg’s Special K
Mascot: none
Tagline: “We’re watching your weight”
Kellogg’s Pep
Mascot: Space Cadet
Tagline:
Kellogg’s Most
Mascot:
Tagline:
Kellogg’s Nut and Honey Crunch
Nut & Honey Crunch Biscuits
Nut & Honey Crunch O’s
Mascot: Honey Nut Crow
Tagline: “What are you eating?” “Nuttin’, honey.”
Kellogg’s S.W. Grahams
Mascot:
Tagline:
Kellogg’s All-Bran
Kellogg’s Extra Fibre All-Bran
Kellogg’s All Bran Fruit/Almond
Mascot: none
Tagline: “Health without hazard” “Join the ‘regulars’ with Kellogg’s All-bran”
All-Bran courtesy GrubcoTV3
Kellogg’s Concentrate
Mascot:
Tagline:
Kellogg’s Frosted Mini-Wheats
Mascot:
Tagline:
Frosted Mini-Wheats courtesy kaiBiggins
Kellogg’s Frosted Rice Krispies
Mascot: Tony the Tiger, Jr
Tagline:
Kellogg’s Apple Mini-Wheats
Apple Cinnamon Squares Mini-Wheats
Bite-Sized Frosted Mini-Wheats
Raisin Squares
Blueberry Squares
Mascot: none
Tagline:
Kellogg’s Apple Raisin Crisp
Mascot:
Tagline:
Apple Raisin Crisp courtesy D Heine
Kellogg’s Mueslix
Five Grain Mueslix
Mueslix Bran
Mascot:
Tagline:
Kellogg’s NutriGrain
Nutri-Grain Barley
Nutri-Grain Corn
Nutri-Grain Golden Wheat
Nutri-Grain Wheat and Raisins
Nutri-Grain Almond Raisin
Nutri-Grain Nuggets
Nutri-Grain Biscuits
Nutri-Grain Golden Wheat and Raisins
Mascot:
Tagline:
Nutri-Grain courtesy dadsoldtapes
Kellogg’s Oatbake
Oatbake Honey Bran
Oatbake Raisin Nut
Mascot: Jake and Blake
Tagline: “Jake and Blake awake to Kellogg’s Oatbake.”
L
Lucky Charms
Mascot: Lucky the Leprechaun
Tagline: “They’re magically delicious!” “Pink hearts, yellow moons, orange stars, green cloves, blue diamonds, and purple horseshoes.”
Lucky Charms courtesy SpacedCobraTV
Life Cereal
Cinnamon Life
Raisin Life
Mascot: Little Mikey
Tagline: “He likes it! Hey, Mikey!”
Life Cereal courtesy ButRfly512
M
Maypo
Mascot:
Tagline: “I want my Maypo!”
Mueslix
Mascot:
Tagline:
Malt-O-Meal
Chocolate Malt-O-Meal
Creamy Hot Wheat Malt-O-Meal
Maple & Brown Sugar Malt-O-Meal
Mascot:
Tagline:
Malt-O-Meal courtesy goffnett
Malt-O-Meal Apple Zings (Like Apple Jacks)
Mascot:
Tagline:
Malt-O-Meal Berry Colossal Crunch
Mascot:
Tagline:
Malt-O-Meal Cocoa Dyno-Bites (Like Cocoa Pebbles)
Mascot:
Tagline:
Malt-O-Meal Fruity Dyno-Bites (Like Fruity Pebbles)
Mascot:
Tagline:
Malt-O-Meal Coco Roos (Like Cocoa Puffs)
Mascot:
Tagline:
Malt-O-Meal Colossal Crunch
Mascot
Tagline
Malt-O-Meal Crispy Rice (Like Rice Krispies)
Mascot:
Tagline:
Malt-O-Meal Frosted Flakes (Like Frosted Flakes)
Mascot:
Tagline:
Malt-O-Meal Frosted Mini-Spooners (Like Frosted Mini-Wheats)
Mascot:
Tagline:
Malt-O-Meal Golden Puffs (Like Sugar Pops)
Mascot:
Tagline:
Malt-O-Meal Honey Graham Squares (Like Golden Grahams)
Mascot:
Tagline:
Malt-O-Meal Puffed Rice
Mascot:
Tagline:
Malt-O-Meal Marshmallow Mateys (like Lucky Charms)
Mascot:
Tagline:
Malt-O-Meal Tootie Fruities (Like Froot Loops)
Mascot:
Tagline:
Malt-O-Meal Raisin Bran (like Raisin Bran)
Mascot:
Tagline:
Morning Traditions Blueberry Morning
Mascot:
Tagline:
Mr. T Cereal
Mascot: Mr. T.
Tagline:
Mr. T courtesy kintaro222
Mickey Mouse Magic Crunch
Mascot: Mickey Mouse
Tagline:
N
Nerds Orange N’ Cherry
Mascot: Nerds candy
Tagline: “Which side are you gonna eat first?”
Nintendo Cereal System
Mascot: Mario Brothers, Legend of Zelda
Tagline:
Nintendo Cereal courtesy onlinevideogameplaye
Nabisco Team Flakes
Mascot:
Tagline:
Nabisco Teddy Grahams Breakfast Bears
Mascot: The Teddy Grahams Bears
Tagline: “Wake up to Breakfast Bears”
Nabisco Frosted Wheat Squares
Frosted Wheat Strawberry
Frosted Wheat Raisin
Mascot:
Tagline: “The ‘In’ cereal”
O
Oat Bran Options
Mascot:
Tagline:
P
Post Shredded Wheat
Mini-Wheats
Frosted Mini Wheats
Mini Max (UK)
Mini-Wheats (CAN)
Toppas (EUR)
Mascot: none
Tagline “I bet you can’t eat three.”
Pac-Man Cereal
Mascot: Pac-Man
Tagline:
Pac-Man courtesy mammer90
Powdered Donuts Cereal
Mascot:
Tagline:
Post Country Corn Bran
Mascot:
Tagline:
Post Fruit and Fibre
Fruit & Fibre Peaches, Raisins & Almonds
Fruit & Fibre Dates, Raisins & Walnuts
Mascot:
Tagline:
Fruit & Fibre courtesy gamelovercommercials
Post Horizon Trail Mix
Mascot:
Tagline: “Taste that’s off the beaten path.”
Post Cheyenne Corn
Mascot:
Tagline:
Post Bran Flakes
Mascot:
Tagline:
Post Shooting Stars
Mascot:
Tagline
Post Jimminy Cricket Wishing Stars
Mascot: Jimminy Cricket
Tagline:
Post Toasties
Mascot:
Tagline: “The Wake-up food”
Post Frosted Toasties
Post Sparkle Flakes
Mascot:
Tagline:
Post Raisin Bran
Mascot: The California Raisins
Tagline: “The fruit and cereal lover’s cereal” “The more raisin Raisin Bran”
Post Amazin’ Raisin Bran
Mascot: The California Raisins
Tagline:
Q
Quaker 100% Natural Granola
Mascot: Quaker Oats Man
Tagline:
Quaker Oh’s
Honey Graham Oh’s
Oh’s Crunchy Nut
Apple Cinnamon Oh’s
Mascot:
Tagline: “There’s good things in the middle of Oh’s cereal. Oh, what a taste.”
Quaker Oatmeal
Mascot: Quaker Oats Man
Tagline:
Quisp
Mascot: Quisp Alien
Tagline: “Vitamin-powered sugary cereal, quisp for quazy energy”
Quisp courtesy ZyarrKozmos
Quaker Halfsies
Mascot: King of the Land of Half, Half Prince, Half Pint, Count Awfulot, Jester
Tagline:
Quaker Oats PB&J
Mascot: PB the Explorer and J the dog
Tagline:
Quaker HiLo’s
Mascot: Officer Hi and Officer Lo
Tagline:
Quaker Oatbran
Mascot:
Tagline:
Quaker Oats Oatmeal Squares
Oat Squares
Squares
Cinnamon Oat Squares
Mascot:
Tagline: “An honest taste from an honest face.”
R
Ralston Almond Apple Muesli
Muesli with Raisins Walnuts & Cranberries
Mascot:
Tagline:
Ralston Rainbow Brite Cereal
Mascot: Rainbow Brite
Tagline: “Fruit flavour, colourful bites! Rainbow Brite!”
Railroad Tracks
Mascot:
Tagline:
Ralston Oat Bran Options
Rice Bran Options
Mascot:
Tagline:
Ralston Nutty Nuggets
Mascot:
Tagline:
Ricicles (UK)
Mascot: Captain Rik / Henry’s Cat
Tagline:
Rice Krispies
Rice Bubbles (AUS, NZ)
Mascot: Snap! Crackle! Pop!
Tagline: Snap, crackle, pop, Rice Krispies!
Rice Krispies courtesy MrClassicAds1980s
Ralston Crispy Rice
Mascot: The three bears
Tagline:
Ralston Dutch Apple Delight
Mascot:
Tagline:
Ralston Honey Bran
Mascot:
Tagline:
Ralston Bran News
Mascot:
Tagline:
Ralston Chex
Corn Chex
Honey Graham Chex
Rice Chex
Wheat Chex
Wheat & Raisin Chex
Oatmeal Raisin Chex
Double Chex
Oat Chex
Rice Chex Juniors
Frosted Rice Chex Juniors
Mascot: Checkerboard Scarecrow
Tagline: “Open your mouth, shut your eyes…taste a wonderful bite-sized surprise”
Chex courtesy Svetlana Boginskaya
Ready Brek
Chocolate Ready Brek
Honey Ready Brek
Seriously Oaty Ready Brek
Mascot: Ready Eddy Dragon
Tagline: “Central heating for kids” “Get up and glow”
Ready Brek courtesy 80sAdverts
Ralston Crisp Crunch
Mascot:
Tagline:
Ralston Teenage Mutant Ninja Turtles
Mascot: TMNT
Tagline:
S
Sugar Smacks
Honey Smacks
Mascot: Dig’em Frog
Tagline: Dig ’em! Dig ’em!
Super Golden Crisp
Sugar Crisp
Super Sugar Crisp
Golden Crisp
Mascot: Sugar Bear / Super Bear
Tagline: “It’s got the crunch with punch!” “Can’t enough of that Golden Crisp!”
Super Golden Crisp courtesy Jen Wolford
Smurfberry Crunch Cereal
Mascot: The Smurfs
Tagline:
Smurfberry Crunch courtesy ClassicCommercials4U
Smurf Magic Berries
Mascot: The Smurfs
Tagline:
Superman Stars
Mascot: Superman
Tagline:
Strawberry Rice Bubbles (AUS)
Banana Bubbles (AUS)
Marshmallow Rice Krispies
Fruity Marshmallow Rice Krispies
Strawberry Krispies
Banana Krispies
Rice Krispies with Marshmallows courtesy Michael Harper
Sun Flakes
Mascot:
Tagline:
Sugar Puffs (UK)
Mascot: Honey Monster
Tagline: “You’ll go Monster-mad for the honey!” “Tell them about the honey, Mummy!” “I want my honey!”
Sugar Puffs courtesy TrueSoreThumb
Start (UK)
Mascot:
Tagline: “I want, now I can”
T
Trix
Mascot: Trix Rabbit
Tagline: “Silly Rabbit, Trix are for kids!” “Oranges, Lemons and Grapes I see; the fruit taste of Trix is all for me.”
Trix courtesy tracy80sgirl
Total
Total Corn Flakes
Mascot: none
Tagline: “It’s total nutrition”
U
Uncle Sam Original Cereal
Mascot:
Tagline:
V
W
Wheaties
Fruit and Bran Wheaties
Mascot: Champy the Lion
Tagline: “Have you eaten your Wheaties?” “The Breakfast of Champions” “You’d better eat your Wheaties” “Eaties for my Wheaties” “What the big boys eat”
Wheaties courtesy RetroTy: the Pulse of Nostalgia
Weetabix (UK)
Weetabix Minis (UK)
Mascot: the Skins
Tagline: “You make it Neet Weet Mate! Ok!” “Titchy breakfast cereal”
Weetabix courtesy Babylon303
Weetos (UK)
Weet-bix (AUS, NZ)
Mascot: Professor Weeto
Tagline:
Wheatena
Mascot: Popeye the Sailor Man
Tagline:
Waffelos
Waffelos Blueberry
Mascot: Waffelo Bill and his horse
Tagline:
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Sources for All Cereal Pages:
Part of a Complete Breakfast: Cereal Characters of the Baby Boom era by Tim Hollis
The Great American Cereal Book – Marty Gitlin & Topher Ellis
Mr. Breakfast