80s Food Week: Pudding Roll-Ups
Did you know Betty Crocker was actually a real woman? Not named Betty Crocker unfortunately because in hindsight doesn;t that seem like the perfect cake-baking name? Nope, she was a businesswoman who named Marjorie Husted who ended up as a product icon for General Mills back in 1921.
Okay so why Betty Crocker and not Marjorie Husted on all those cake mix boxes? Beats me and why Pudding Roll-Ups ever bit the dust beats me too. I loved these things- like, rolled them up in a big wad and sucked on them like they were seriously high-quality candy or something to actually be savoured. Thinking about this now I can’t even imagine what was in them to make pudding stretch into something the same consistency of Fruit Roll-Ups which are scary in themselves. And I’m a person who cannot ABIDE skin on my pudding.
Pudding Roll-Ups came in a box nearly identical to Fruit Roll-Ups and came in 3 flavours: Milk Chocolate, Chocolate Fudge and Butterscotch. (For those who think Pudding Roll-Ups were a terrible idea, I point to Jell-O Pudding bites- what the hell is that, the lumps from not mixing it up all the way? It seems they think we’ll eat anything with the word pudding in the product name. I expect something like Pudding Mayonnaise next- that’s not a suggestion, Helmann’s.)
In fact the big selling point of Pudding Roll-Ups was that they were ‘pudding in disguise’ as evidenced by the kid detectives who were trying to figure out just WTF was in them. No spoon required, just unroll and chew. Unfortunately this secret has gone down in history as I can’t find either an actual ingredient listing for them, a scan of the back of the box to check or any mock recipes out there in internet land which is really surprising. So as it stands, what’s really in Betty Crocker’s Pudding Roll-Ups may just be more than we want to know.
Pudding Roll-ups Detectives courtesy RetroTy: The Pulse of Nostalgia