Went to Five Below the other day to waste time (and money of course) while the car was being fixed and came across a whole wall of Haribo candy bags. Well of course I had to get some Smurfs…and some more Smurfs…and some cola bottles..and some gummi bears..and a few– well I’ll stop. The ‘Happy World of Haribo’ may not have been exclusive to the 80s but the company dating back to the 1920s in Germany most certainly caused many an 80s kid’s cavities with those little gummi bears.
Here’s a few fast facts you might not have known about Haribo:
Originally Haribo candy deliveries were made by bicycle by owner Hans Reigel’s wife Gertrud.
The 1930s German ad slogan was “Haribo makes children happy’. By 1960 an English version came out as: “Kids and Grown up love it so, the happy world of Haribo”
Haribo went on to buy up many other candy companies including: Lorette, Ricqles Zan, Dr Hillers AG, Baren-Schmidt, Dunhills of Pontefract, Panuli Bonbon Ges. m.b.H of Linz, Stella Co., Edmund Munster GmBH & Co., WESA, Sidas Dolciaria S.p.A., Vademecum, Dulcia, Geldul S.L., Hoepman in Hoogezand, Pamir Gida Sanayi A.S.
Haribo set up its US Division in 1982
There is a candy museum in Uzes, France opened by Haribo called the Musee du Bonbon.
Haribo’s MOAM candy wrappers caused a stir in Britain for depicting ‘pornographic poses’
Haribo was accused of using Jewish factory labour by force during WWII
The Happy World of Haribo courtesy 1GsOuOcGkLsE1