80s Food Week: Suncheros
I can’t say that I ever had the pleasure of chomping on the tortilla crisps from Keebler that were Keebler Suncheros but I sure remember the adverts with an American Indian gentleman singing away as he crunched on a bag that Suncheros were light and crispy cause they’re made by pequeños Keebleros! Goofball.
Introduced in 1988, Suncheros were part of Keebler’s answer to Frito-Lay‘s millions-maker Ruffles chips along with O’Boises and Ripplins to round out it’s foray out of sweet stuff and into salty snacks. Suncheros came in 3 flavours: original, salsa and nacho and were billed as being ‘cholesterol free’ and ‘lighter’ and ‘thinner’ than regular tortilla chips on the market. In 1988 a 7oz bag cost $1.49.
Suncheros ad courtesy Gary Flavin