80s Food Week: Suncheros

English: Keebler delivery truck, US 23, Michigan
English: Keebler delivery truck, US 23, Michigan (Photo credit: Wikipedia)

I can’t say that I ever had the pleasure of chomping on the tortilla crisps from Keebler that were Keebler Suncheros but I sure remember the adverts with an American Indian gentleman singing away as he crunched on a bag that Suncheros were light and crispy cause they’re made by pequeños Keebleros! Goofball.

Introduced in 1988, Suncheros were part of Keebler’s answer to Frito-Lay‘s millions-maker Ruffles chips along with O’Boises and Ripplins to round out it’s foray out of sweet stuff and into salty snacks. Suncheros came in 3 flavours: original, salsa and nacho and were billed as being ‘cholesterol free’ and ‘lighter’ and ‘thinner’ than regular tortilla chips on the market. In 1988 a 7oz bag cost $1.49.

Suncheros ad courtesy Gary Flavin

Chicago Tribune

Enhanced by Zemanta

Comments are love, good bad or indifferent!

This site uses Akismet to reduce spam. Learn how your comment data is processed.